Creating personas isn’t about guessing what your attendees may like, want, or need. You need to hear it straight from their mouths (or pens, or computers, whichever). Polling surveys are a great way to get some prime information—you can snail mail them but who uses paper and stamps anymore? You’ll be less likely to get a response than if you email the poll or put it online on your event page.
A fun way to survey people is through personality style quizzes (who doesn’t love a good quiz about themselves?). You might even make it so they get the results of what category they fit into. Either way, it will help you get enough information to start putting together some solid personas that really reflect who your attendees are.
Start gathering information early so you have time to gather the information needed (you know there are going to be those who will procrastinate about doing the survey). Send a link with the invitation to the event, giving possible attendees the chance to give you the information you need as soon as possible.
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