Planning a corporate event, like a happy hour or holiday party, is a lot of fun, but you also want to make sure that enough people show up. With so many options for promoting your event online, it can be difficult to know which ones to choose. Luckily, this doesn’t have to be a confusing process. Here are a few ideas for effectively promoting your corporate event online.
Create an excellent event page with important info.
Your online marketing for the event has to direct people somewhere: to your event page. This is where people will learn everything they need to know, such as when and where the event will be, why they should attend, and how to purchase tickets. Your goal should be to keep people on the page for as long as possible so that they convert. You can do this by adding images and videos to showcase how much fun your event is going to be. For example, if you’re having a live band or a comedian at your event, put up a short video of them performing to give guests a taste of what they can expect.
Include your event in your email signature.
You probably email a lot of people every single day. Every time you send an email, that’s another opportunity to promote your event. You can include a single sentence at the end of your email about your event, or you can put a tiny bit of info and a link in your signature. If you’re going to include the promo in your signature, make it short and to the point so that people know exactly what you’re promoting by reading the anchor text.
Make it easy for Google to find your event.
When you use SEO, especially local SEO for your specific area, you have a better chance of showing up in search results when people in your area look for your specific event or a general event nearby. A good start is to think about how people would search for your event. For example, if you’re throwing a party with live music in Brooklyn, you’d want to show up in search results for “live music Brooklyn” and “Brooklyn music.”
The beauty of online marketing is that there are several options that are either free or low cost. Plus, you can pick and choose the promotional methods that suit your style and event best, instead of spreading yourself thin by taking every avenue available to you.
Promote your event on LinkedIn.
LinkedIn is an extremely popular social network for professionals. So if that’s who you’re trying to get to come to your corporate event, then you should definitely make sure to spread the word on LinkedIn. You can do this by posting on your company’s LinkedIn profile, as well as any LinkedIn groups that are relevant to the type of event that you’re hosting. This will certainly increase your chances of generating a few extra RSVPs.