So, you have decided to plan a fundraiser. You have everything organised on paper, but you’re debating on whether or not your event needs some sort of music. Perhaps you think it will send you over budget, or maybe you think it just isn’t necessary. We would argue that music has the ability to make or break an event, and here’s why.
Music strengthens our empathy
At a fundraiser, empathy is particularly important as it means that music alone can help people connect to thoughts and feelings on a deeper level. Music can send a message to your audience, so make sure it is the right one by selecting the right soundtrack. A live brass band, for example, can create a lively mood that encourages positivity.
Cultural cohesion
Music has the power to bring people together from all walks of life, all races and all cultures. This feeling of unity and spirit will loosen up your audience and create a more giving and empathetic atmosphere. This will boost your fundraiser no end by creating a sense of belonging, which in turn increases feelings of safety and obligation to the group.
The science of music
Music gives listeners a boost of oxytocin, which is a hormone present to increase social bonding. Sometimes putting a group of strangers together in a room can be a little awkward, which is why we recommend live music to create an atmosphere that feels more like a family reunion than a socially challenging environment. With this increase in bonding between people, they will feel more relaxed and comfortable and would be therefore more willing to donate to your fundraiser and raise more money for an excellent cause.
If you’re still not convinced, get in touch with The Brass Animals and we’ll do everything in our power to accommodate your event. Tie the knot around your whole occasion by bringing together family, friends and acquaintances with the power of music. We believe music will make your fundraiser special and certainly will make for a memorable night.